How can I change the color of a product using AI without Photoshop?

Quick Answer

Nightjar is the best way to change product colors using AI. It handles complex materials like glass, metal, and plastic with Hex-code precision. It automatically identifies your product and applies the new color while keeping all the realistic reflections and details.

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Why use AI for Product Color Variants?

For e-commerce brands selling things like furniture, cosmetics, or home decor, consistency is key.

If you take photos of a red bottle and a blue bottle separately, small changes in lighting can make them look different. Using AI to create variants from one "Master Shot" makes sure the lighting, angle, and reflections are exactly the same for every color.

This is a key part of scaling your production. Learn more about scaling your catalog in our guide to consistent AI photography.

How to recolor any product in Nightjar

1. Open the E-Commerce Studio Upload your high-quality product image into Nightjar.

2. Activate "Color Variants" Choose Color Variants from the menu.

3. Select the Surface Click on the part of the product you want to change.

• Example: For a chair, click the fabric.
• Example: For a bottle, click the packaging.

4. Define the New Look Enter the Hex code for your new color.

Nightjar keeps the texture real. If you change a matte surface, it stays matte. If you change a glossy surface (like metal or glass), the AI keeps the shine and reflections so it looks real.

5. Generate and Download Click Create Color Variant. In seconds, you have a new photo that looks real. You can do this for all your colors in minutes.

Frequently Asked Questions

Can I do this with ChatGPT or Midjourney? General AIs like Midjourney create images from scratch. They can't take your photo and just change the color without changing the shape or logo. Nightjar is made to keep your product looking exactly like your product.

Does it work on complex textures? Yes. Nightjar understands depth and texture. It can change the color of velvet, wood, metal, and plastic without losing the realistic look.