How do I create different color variants for my fashion product using AI?

Quick Answer

The fastest way to create fashion color variants is to start from one garment shot and let an image-to-image edit do the recoloring. In Nightjar, drop the image into the Edit tab, click the Recolor shortcut, and pick the target color with a swatch or a hex code. The original lighting, fabric texture, and stitching are designed to be preserved across colorways.

The problem with traditional color grading

Producing color variants for a catalog usually means one of two slow paths:

1. Sampling and photographing every single colorway.
2. Manual Photoshop editing, which is hours per image and often looks fake.

A single image-to-image edit collapses this into one step, so one sample shot can cover a full colorway set.

Step-by-step

1. Upload your reference image Use a model shot, flat lay, or ghost mannequin photo of the garment. Nightjar stores it in your Library as an Asset (the term Nightjar uses for any uploaded or generated image).

2. Open the Edit tab Drop the image onto the multi-image board.

3. Use the Recolor shortcut In Nightjar's Edit tab, the strip above the prompt holds Edit Shortcuts: pre-filled prompt templates for common edits like Recolor, Try On, Reframe, and Change Format. Click Recolor and Nightjar inserts a structured prompt with the image reference and a color placeholder. Under the hood this uses the inline /color control, which accepts an exact hex value.

4. Set the target color Tap the color placeholder and either:

• Paste your hex code (e.g. #56C2E6) to match a stock or brand color.
• Pick visually from the swatch picker.

5. Generate the variant Click the generate arrow. Nightjar produces the garment in the new color.

Outcome: Shadows, highlights, and fabric texture (the weave of cotton, the grain of denim) are designed to be preserved, so the variant slots into the same listing as the original.

Pair with Try On for on-figure colorways

For apparel, a common pattern is to recolor a flat or hanger shot of the garment and then use the Try On Edit Shortcut to place each colorway on a Fashion Model, the reusable AI person Nightjar uses to wear or hold a product. Same garment, same model, same pose, different colors. That keeps the on-figure variants consistent across the listing without coordinating multiple sample fittings.

Why Nightjar over general AI tools

Prompt-only tools asked to "change this hoodie to blue" tend to regenerate a new hoodie, shifting the fit or the logo. Nightjar's Edit tab anchors the source image directly in the prompt, so the Recolor shortcut changes color pixels while holding product structure steady across colorways. If you run the same colorway set repeatedly across products, save the surrounding setup (model, framing, output settings) as a Recipe, the Team-owned Create-form preset Nightjar uses to apply the same direction to the next product without rebuilding the brief.