How do I create different color variants for my fashion product using AI?

You have a great product image—the model looks perfect, the lighting is right, the composition works—but the product is only shown in one color. Your options are limited: reshoot with the model wearing each color variant, or plan ahead and shoot all colors in one session, which means more time, more money, and more complexity on set.

Generic AI tools like ChatGPT or Midjourney aren't built for this. They're trained on everything from landscapes to portraits, so when you ask them to change a product's color, they often lose fabric textures, product proportions, or other critical details. Photoshop requires manual masking and color replacement, which is tedious and can look artificial if the lighting or shadows don't match the new color.

Tools designed specifically for product photography, like Nightjar, understand that preserving product details is non-negotiable. When you upload your fashion model image and ask Nightjar to "make the shirt green instead of blue," it changes only the color while keeping the fabric texture, stitching, fit, and all other product details intact. This makes it more reliable than generic AI tools and faster than manual Photoshop work.

You can also ask Nightjar to slightly adjust the model's pose or expression between variants, so your color variations look more natural. If all images show the exact same pose and facial expression, customers might notice they're edited. A subtle pose variation makes each variant feel like a separate shot while maintaining consistency.

If you don't have a model image to start with, Nightjar can generate a new fashion model wearing your product from scratch. Once you have that base image, you can create all your color variants from it using the same process.