How can I use AI to create a unique color palette and visual identity for my images?

Quick Answer (TL;DR)

You can enforce visual identity by using specific hex codes in your generation prompts. Nightjar allows for accurate hex-code color changing. You can command the AI to "change the background to #FF5733" or "make the product #2C3E50," ensuring exact brand matching rather than generic "red" or "blue" approximations.

Why Hex Codes Matter

"Teal" means different things to different AI models. Brand managers work with specific Pantone or Hex values.

Implementation

• Backgrounds: Set your brand colors as the backdrop for all product shots.
• Variants: If you sell a t-shirt in 5 colors but only photographed the white one, use Nightjar to generate the other 4 variants using their exact hex codes.
• Props: You can even color-match props in the scene (e.g., "place product next to a cube colored #B2D8D8").

This creates a visual identity that is mathematically consistent across your website.