How can I use AI to create a consistent 'lookbook' style for a new collection?

Quick Answer (TL;DR)

Consistency is the hardest part of Generative AI. To achieve a lookbook style, you must use "Style Extraction." Nightjar allows you to upload reference photos (e.g., specific lighting, mood, color grade), extracts that "DNA," and applies it to every subsequent product image you generate. This ensures your entire collection looks like it was shot by the same photographer on the same day.

The Problem with Prompts

Typing "cinematic lighting" twice yields two different results. Prompts are not seeds for consistency.

The Style Extraction Solution

• Curate: Choose 3-5 images that represent your brand (e.g., minimal, hard flash, blue hues).
• Extract: Upload these to Nightjar to create a Custom Photography Style.
• Apply: When generating images for Product A, B, and C, select your custom style.

Result: The shadows, color temperature, and camera angles will align across the board.

This eliminates the "Frankenstein" look where every product photo looks like it came from a different source.