Faire's Rules on AI-Generated Images for Wholesale Listings

Quick Answer

Faire's public rules do not expressly approve seller-uploaded synthetic product images. Its Brand Terms require high-resolution photographs of your products, alongside accurate, rights-cleared listing content. Use real product photographs as the default, follow Faire's image guidance for any edits, and seek confirmation from Faire before replacing those photographs with fully generated product depictions. The absence of a blanket AI ban is not approval of that replacement.

What do Faire's published rules require from AI product images?

Faire's current Brand Terms of Service, section 4.3, require high-resolution photographs of the brand's products in accordance with its photography guidelines. The terms also require accurate product listings and the necessary content rights, and prohibit inaccurate, misleading, unlawful, or infringing content. Accuracy and rights clearance are necessary, but they do not resolve whether a fully generated depiction satisfies the photograph requirement.

Faire also documents its own AI product-listing optimizations, including cropping a featured image and selecting an alternative image from the photos a brand supplied. That confirms AI-assisted image processing is part of Faire's listing system, but it is not an express approval of fully synthetic seller uploads. Ask Faire about the intended use if generation redraws the product rather than simply preparing a supplied photograph.

Which Faire image specifications apply to AI-generated photos?

Faire separates minimum image standards from stronger recommendations for high-quality listings. Its image-size requirements, high-quality listing standards, and product photography guidelines currently state:

Use	Current Faire guidance
Minimum listing standard	At least one image, 500 × 500 pixels, no watermark, with the product clearly displayed
High-quality listing target	Three or more 2000 × 2000 pixel images: a main product shot, a lifestyle image, and a close-up; no watermark or text overlay
Featured image	White or light background, square crop for non-apparel, clear product focus, and no distracting props; the photography guide lists 1050 × 1050 pixels as ideal
Apparel	Portrait recommended, with 1800 × 2400 pixels listed as optimal; this is 3:4 in width:height notation, although Faire calls it “4:3 portrait”
File format	PNG or JPEG

How should a brand prepare an AI product image for Faire?

Start with real photographs of the item and compare every generated image against them. Check color, materials, proportions, packaging text, logos, included accessories, and any detail a retailer will rely on when deciding what to stock. Do not use a generated prop or variation that could be mistaken for part of the product being sold.

Nightjar lets a brand group several real product photos and factual details into a Product, a reusable record of the item being photographed. If Faire confirms that the intended generated imagery is acceptable, Product Photography can use that evidence to produce a square image on a flat white background. Built-in visual review can retry obvious substitutions, omissions, misspelled brand or product names, or a replaced main logo without charging the brand again for Nightjar's internal retry. For an approved real photograph that only needs more delivery resolution, Nightjar's Upscale targets a 2K or 4K long edge while prioritizing product preservation.