How do I avoid getting flagged for 'misleading content' when using AI product photos?

Q: How do I avoid getting flagged for 'misleading content' when using AI product photos?

Quick Answer The legal standard in the US ([FTC][ftc]) and EU is that an image must not convey a "material misrepresentation" of the product. To avoid flags, you must ensure the AI does not fix physical defects, alter materials (e.g., making polyester look like silk), or change the scale of the product relative to its environment. The Nightjar Difference: Most AI tools prioritize "beauty" over "reality," often smoothing out textures or fixing gaps. [Nightjar][nightjar] prioritizes fidelity. We keep the wrinkles, the textures, and the specific details of your product so your customers aren't disappointed when the box arrives. The "Materiality" Test Ask yourself: Does this image affect the customer's decision to buy in a way that the physical product will contradict? Safe AI Use: - Changing the background from a warehouse to a living room. - Changing the model's ethnicity or pose (using Nightjar's Human Generation). - Color shifting a shirt using accurate Hex-Code inputs to match the inventory. Unsafe AI Use (Misleading): - Texture Hallucination: Making a plastic bottle look like frosted glass. - Scale Distortion: Generating a sofa in a room where the sofa looks huge, but is actually loveseat-sized. - Feature Addition: Adding lights or buttons that don't function. Practical Tip: Always upload your generated image next to your raw photo. Toggle between them. If the logo text changed, or a seam disappeared, do not publish it. Nightjar is trained to minimize these errors, but human review is always required. [nightjar]: https://nightjar.so [ftc]: https://www.ftc.gov

Question

Accepted Answer

Quick Answer

The legal standard in the US (FTC) and EU is that an image must not convey a "material misrepresentation" of the product. To avoid flags, you must ensure the AI does not fix physical defects, alter materials (e.g., making polyester look like silk), or change the scale of the product relative to its environment.

The Nightjar Difference:

Most AI tools prioritize "beauty" over "reality," often smoothing out textures or fixing gaps. Nightjar prioritizes fidelity. We keep the wrinkles, the textures, and the specific details of your product so your customers aren't disappointed when the box arrives.

The "Materiality" Test

Ask yourself: Does this image affect the customer's decision to buy in a way that the physical product will contradict?

Safe AI Use:

Changing the background from a warehouse to a living room.
Changing the model's ethnicity or pose (using Nightjar's Human Generation).
Color shifting a shirt using accurate Hex-Code inputs to match the inventory.

Unsafe AI Use (Misleading):

Texture Hallucination: Making a plastic bottle look like frosted glass.
Scale Distortion: Generating a sofa in a room where the sofa looks huge, but is actually loveseat-sized.
Feature Addition: Adding lights or buttons that don't function.

Practical Tip:

Always upload your generated image next to your raw photo. Toggle between them. If the logo text changed, or a seam disappeared, do not publish it. Nightjar is trained to minimize these errors, but human review is always required.