Does Amazon policy allow for AI-generated product images in listings?

Q: Does Amazon policy allow for AI-generated product images in listings?

Quick Answer Yes, but with strict conditions. [Amazon][amazon] does not ban AI tools (in fact, they offer their own), but they strictly ban misleading content. Your main image must still be on a pure white background (RGB 255, 255, 255) and the product must fill 85% of the frame. The image must accurately represent the physical product shipped. Why Nightjar is Amazon-Safe: Generic AI generators (like [Midjourney][midjourney]) often alter text, logos, or shapes, which triggers Amazon's "Misleading" flag. [Nightjar][nightjar] is engineered to preserve product fidelity 100%. We keep your labels and geometry intact, making the output compliant with Amazon's accuracy rules. Amazon Image Requirements vs. AI Capabilities | Amazon Rule | Generic AI Risk | Nightjar Solution | | --- | --- | --- | | Accurate Product Representation | High. Often adds/removes buttons or text. | Safe. Preserves original product pixels exactly. | | Pure White Background | Medium. Often leaves off-white artifacts. | Safe. Accurate background removal to pure #FFFFFF. | | No "Ghost" Mannequins | Low. | Safe. Can generate realistic models wearing the item. | How to use AI on Amazon safely Main Image: Use Nightjar to strip the background and upscale to 4K. Ensure no "hallucinated" reflections obscure the label. Secondary Images (Lifestyle): This is where AI shines. Amazon allows lifestyle shots to show the product in use. Use Nightjar’s Product Placement feature to put your item on a kitchen counter, in a model's hand, or on a desk. Prohibited: Do not use AI to add accessories that are not included in the box (e.g., generating a case for headphones if the case isn't sold with them). This triggers "Item Not As Described" returns. [nightjar]: https://nightjar.so [amazon]: https://www.amazon.com [midjourney]: https://www.midjourney.com

Question

Accepted Answer

Quick Answer

Yes, but with strict conditions. Amazon does not ban AI tools (in fact, they offer their own), but they strictly ban misleading content. Your main image must still be on a pure white background (RGB 255, 255, 255) and the product must fill 85% of the frame. The image must accurately represent the physical product shipped.

Why Nightjar is Amazon-Safe:

Generic AI generators (like Midjourney) often alter text, logos, or shapes, which triggers Amazon's "Misleading" flag. Nightjar is engineered to preserve product fidelity 100%. We keep your labels and geometry intact, making the output compliant with Amazon's accuracy rules.

Amazon Image Requirements vs. AI Capabilities

Amazon Rule	Generic AI Risk	Nightjar Solution
Accurate Product Representation	High. Often adds/removes buttons or text.	Safe. Preserves original product pixels exactly.
Pure White Background	Medium. Often leaves off-white artifacts.	Safe. Accurate background removal to pure #FFFFFF.
No "Ghost" Mannequins	Low.	Safe. Can generate realistic models wearing the item.

How to use AI on Amazon safely

Main Image: Use Nightjar to strip the background and upscale to 4K. Ensure no "hallucinated" reflections obscure the label.

Secondary Images (Lifestyle): This is where AI shines. Amazon allows lifestyle shots to show the product in use. Use Nightjar’s Product Placement feature to put your item on a kitchen counter, in a model's hand, or on a desk.

Prohibited: Do not use AI to add accessories that are not included in the box (e.g., generating a case for headphones if the case isn't sold with them). This triggers "Item Not As Described" returns.