Does Amazon policy allow for AI-generated product images in listings?

Quick Answer

Amazon policy permits some AI-assisted and AI-generated listing imagery, but it does not override the normal image rules. The main image must be a realistic, professional photograph of the actual product on pure white (RGB 255, 255, 255), with the product filling at least 85% of the frame, so a fully synthetic render or mockup should not be used as the main image. Any listing image or A+ content containing a photorealistic AI-generated person must also carry Amazon's required metadata tag.

Which AI images can you use in an Amazon listing?

Amazon evaluates listing images by what they show and, for synthetic people, by whether the required metadata is present. Its Product image guide requires every image to represent the product accurately and gives the main slot stricter rules.

| Image use | What Amazon requires | Practical AI rule | | --- | --- | --- | --- | | Main image | A realistic, professional photograph of the actual product; pure white background; at least 85% frame fill; no confusing props, text, watermarks, inset images, or graphics | Use AI only for edits that leave the actual product accurate. Do not substitute a synthetic render, illustration, mockup, or placeholder. | | Additional images | Accurate views of the product, including different sides, details, or the product in use | An AI-built setting can fit the additional-image rules when the product still matches what the buyer receives. | | Any image with a photorealistic AI-generated person | Amazon's synthetic-performer metadata requirement applies to product images and A+ content | Add contains-synthetic-performer to the dc:subject XMP field before upload. |

AI does not excuse misrepresentation. An image that invents features, changes the material or scale, hides a defect, or shows an accessory that is not included can fail Amazon's accuracy rules even when it meets the technical image specifications.

When does Amazon require AI disclosure for product images?

Amazon now requires sellers to tag product images containing photorealistic AI-generated people before adding them to listings or A+ content in any of its worldwide stores. The file must contain the keyword contains-synthetic-performer in the dc:subject XMP field; Amazon then adds a customer-facing indicator where applicable. Amazon explains the rule in its seller announcement and metadata tagging guide.

Amazon says this metadata is not required when an image contains only real people, even if they were altered with AI, or when it contains no people or no photorealistic people. The rule targets an entirely AI-generated, realistic-looking person, not every use of AI in a product image.

How should you review an AI image before uploading it to Amazon?

Compare the AI image with the physical product and an unedited source photo. Check packaging text, logos, colors, seams, ports, proportions, materials, included accessories, and any visible claims. For the main image, also inspect the background color, frame fill, crop, and prohibited graphics rather than assuming an AI-generated white background meets Amazon's specification.

Nightjar lets a seller define a Product from multiple Product Photos plus factual details, giving each Generation more evidence about the item being sold. Its built-in visual review can retry obvious substitutions, omissions, broken readable text, or brand-mark failures at no extra Credit cost, but the seller should still inspect every output and add Amazon's metadata tag when a photorealistic AI-generated person appears.

Finally, check the category-specific style guide for the product. Amazon states that category rules take precedence when they conflict with the general image standards.