What aspect ratio should I use for product photos on each ecommerce platform?

Quick Answer

There is no single product-photo ratio for every ecommerce platform. Use 1:1 as a reusable storefront starting point, then follow the destination: Etsy favors landscape, Walmart Marketplace US and TikTok Shop US specify square baseline imagery, Pinterest recommends 2:3, and social placements commonly use 4:5 or 9:16. Treat aspect ratio and pixel dimensions separately, because Shopify and Amazon do not require square and country or category rules can override general guidance.

Which aspect ratio should I use for each ecommerce platform?

These formatting rules do not grant permission to use AI-generated imagery; each platform's content policies still apply.

Destination	Aspect-ratio guidance	Pixel guidance	Primary-image qualification
Shopify	1:1 is recommended, not required; keep featured images consistent.	2,048 × 2,048 px usually displays best for square images; maximum 5,000 × 5,000 px or 25 MP and under 20 MB.	Display and cropping depend on the theme.
Amazon US	No mandated ratio; 1:1 is practical.	500 to 10,000 px on the longest side; more than 1,000 px preferred for zoom.	Main image: pure white, actual product, at least 85% frame fill, no added text or unrelated props. Check the category guide.
Etsy	Landscape is recommended; Etsy does not prescribe 4:3.	At least 2,000 px in width and height recommended; first photo at least 635 px in each dimension.	Etsy makes square, portrait, and landscape thumbnails. Center the product with room for cropping.
eBay	1:1 or 16:9 generally looks best.	Minimum 500 × 500 px; about 1,600 × 1,600 px recommended.	Show the whole item face-on. A neutral background is recommended; white is generally best, not required.
Walmart Marketplace US	1:1 is required.	2,200 × 2,200 px listed; 1,500 × 1,500 px minimum for zoom.	Main images use seamless white, with an exception for larger products in an expected setting. Country and category rules vary.
Google Merchant Center	No prescribed ratio; 1:1 is flexible.	About 1,500 × 1,500 px or larger recommended; 500 × 500 px minimum for all products from January 31, 2027.	Show the whole correct variant with minimal staging. Google recommends 75% to 90% product coverage and may crop automatically.
Meta Shops	No separate public Shop ratio is specified. Use the connected catalog rules and previews.	Follow current catalog or commerce-partner diagnostics.	Shops and checkout support vary materially by country.
TikTok Shop US	Baseline listing policy specifies square images.	At least 600 × 600 px.	Main image: front physical view, pure white, no added text, logos, or watermarks. The policy bars digital renderings. A separate US quality guide asks some fashion categories for borderless 3:4, so follow the category prompt.
Pinterest retail catalogs	2:3 is the recommended product-Pin shape.	The catalog's main `image_link` must be at least 1,000 × 1,500 px.	Pinterest warns that standard Pins taller than 2:3 may be cut off in the feed.
YouTube Shopping	No separate product-card ratio; YouTube uses a connected store or Merchant Center feed.	Shopping ads need at least 500 × 500 px on TV; otherwise feed rules apply.	16:9 is for video thumbnails, not Shopping product images.

Are storefront images and ad creative the same shape?

Storefront images and campaign creative need separate exports. Meta recommends 1:1 or 4:5 photos for feeds, 4:5 vertical creative for Feed, and 9:16 for Stories and Reels. TikTok accepts 16:9, 1:1, and 9:16 ad video, while its creative guidance favors full-screen 9:16. Pinterest standard image ads recommend 2:3 at 1,000 × 1,500 px.

How can I create platform-specific ratios without repeated cropping?

Nightjar makes aspect ratio a Product Photography output setting. The Create form currently offers ten ratios: 1:1, 2:3, 3:2, 16:9, 9:16, 3:4, 4:3, 4:5, 5:4, and 21:9, with separate 1K, 2K, or 4K resolution and JPEG, PNG, or WebP settings where supported. Generate each destination's shape from the same Product and direction, then verify the exported pixels, file size, background, and category rules before upload.

For an approved Asset that needs another shape, Nightjar's Reframe Edit Shortcut inserts the /ratio control into the Edit prompt. Nightjar also has Recipes, saved Create-form setups that retain aspect ratio, resolution, format, and the rest of the production direction, so a Team can reuse a platform-specific setup across Products without rebuilding it.