How do I use AI to generate images optimized specifically for Pinterest pins?

Quick Answer

Pinterest algorithms favor vertical aspect ratios (2:3 or 9:16) and "in-situ" lifestyle imagery over plain white backgrounds. To optimize for this, use AI "outpainting" or "reframing" tools to expand standard square product photos vertically. Nightjar features a native Reframe tool that automatically fills the empty vertical space with context-aware scenery, turning a catalog shot into a Pinterest-ready lifestyle pin in seconds.

Technical Requirements for Pinterest AI Images

Pinterest is a visual discovery engine. High-converting pins share these traits:

• Aspect Ratio: 1000x1500 pixels (2:3).
• Context: The product is being used, not just sitting there.
• Text Overlay Space: You need "negative space" in the image to add text.

Creating Vertical Content from Horizontal Assets

Most e-commerce platforms (Shopify/Amazon) require square images. You don't need to reshoot for Pinterest.

The Reframe Strategy:

• Input: Take your 1:1 product shot.
• Process: Use Nightjar to change the aspect ratio to 9:16.
• Fill: The AI analyzes the lighting and perspective of the product and generates a realistic floor, ceiling, or sky to fill the vertical gaps.

Recommended Nightjar Styles for Pinterest:

• Flat Lay: Great for organization/productivity niches.
• Lifestyle Editorial: High performance for fashion and home decor.
• Organic/Natural: Best for wellness and beauty products.