September 2025
3 minutes

How do I create product photos that match my brand aesthetic?

Short answer: Pick a Nightjar style that matches your brand, add your brand cues in Special requests, generate, refine in plain English, then reuse the same settings across your catalog.

Do it in Nightjar (step‑by‑step)

  1. Open Studio → choose Product Photography (or Fashion Try‑On for apparel).
  2. Select a photography style from the library:
    • Products: Listing/Clean, Luxury/Premium, Lifestyle/Context, Studio/Technical.
    • Fashion: E‑commerce Listing, Editorial/Magazine, Luxury/Premium, Lifestyle.
  3. In Special requests, add brand cues: tone (playful/minimalist), color palette, surfaces/materials, camera angle, props, model demographics.
  4. Generate a small set (3–6). Pick the winner.
  5. Refine: "cooler palette," "subtle matte surface," "more negative space," "center crop with 12% margins."
  6. Save the style + requests as your brand preset and reuse for every SKU.

Quick recipes by brand type

  • Luxury: Luxury/Premium + restrained color; reflective or matte black surfaces; precise highlights.
  • Lifestyle: Lifestyle/Context + warm natural materials; relaxed composition; human touch optional.
  • Tech: Studio/Technical + clean backgrounds; detailed angles; neutral color temperature.

60‑second consistency check

  • Colors match brand palette
  • Lighting mood consistent across SKUs
  • Angle and scale repeatable
  • Backgrounds/surfaces coherent

Related guides

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