Who owns the copyright of a product photo generated by an AI tool?

Quick Answer

Technically, no one. Per current US Copyright Office guidance, the purely AI-generated portion of an image is not copyrightable. However, you still own the underlying rights to the product depicted (your trademark, logo, and design patent). Competitors cannot legally use the image to sell their products because it depicts your trademarked goods.

How Nightjar fits in

Nightjar is designed to preserve your product, the most important part of the image, with high fidelity. Because the product itself is real and protected by your existing IP rights, the lack of copyright on the AI-generated background is negligible for e-commerce purposes.

Distinguishing Ownership vs. Copyright

Concept	Explanation	Who has it?
Copyright	Legal protection of the artistic expression (lighting, pixel arrangement).	Public Domain (for AI parts).
Trademark	Protection of your brand logo and name visible in the photo.	You (The Brand).
Commercial Rights	The contract right to use the image to sell things.	You (granted by Nightjar).
Product Design	The physical appearance/patent of the item sold.	You.

Practical Advice

Don't worry about registering copyright for every catalog image. Rely on your trademark and unfair competition laws. If a competitor uses your Nightjar-generated image to sell a knock-off, you sue them for false advertising and trademark infringement, which are often stronger claims than copyright infringement anyway.