Short answer: Use Nightjar's editing feature. Upload your product photo and request "add fire effects" or "create dramatic flames around this product." The AI generates realistic fire and heat effects without any safety risks or expensive equipment.

Why fire effects work for certain products

Fire suggests power, passion, heat, and intensity—perfect for performance products, spicy foods, automotive, or anything that needs to convey strength and energy. Traditional fire photography is extremely dangerous and expensive, requiring safety crews, permits, and insurance.

Do it in Nightjar (step‑by‑step)

1. Open Studio → choose Edit Images.
2. Upload your product photo (clear background works best).
3. In Special requests, describe the fire effect:
   • "Add dramatic fire effects around this product"
   • "Create realistic flames with heat distortion effects"
   • "Generate controlled fire backdrop showing product power"
4. Generate. Check that fire looks realistic and doesn't overwhelm the product.
5. Refine: "reduce flame intensity," "add heat shimmer," or "keep product clearly visible."

Style combinations that work

• Campaign/Artistic: Maximum drama for advertising and hero imagery
• Social/Colorful: Dynamic fire effects for social media engagement
• Studio/Technical: Controlled flames for product demonstration
• Luxury/Premium: Sophisticated fire effects for premium positioning

Advanced fire techniques

Controlled intensity: "Create elegant, controlled flames that suggest power without chaos" for sophisticated brands.

Product interaction: "Show product generating the fire" for grills, hot sauces, or energy products.

Heat effects: "Add realistic heat distortion and particle effects" for authentic fire behavior.

Color customization: "Use blue flames," "create orange-red fire," or "add white-hot intensity" to match brand colors.

Safety and brand considerations

No actual fire: All effects are AI-generated, eliminating safety risks and expensive fire safety requirements.

Brand appropriate: Fire can suggest danger if not used carefully—ensure it matches your brand personality.

Product visibility: Always maintain clear product visibility despite dramatic effects.

Professional quality: Nightjar's realistic fire physics ensure effects look authentic, not cartoonish.

Troubleshooting

• Fire looks fake: "Make flames more realistic with natural movement and heat effects"
• Too intense: "Reduce fire intensity while maintaining dramatic impact"
• Overwhelms product: "Keep fire as background element; maintain product prominence"

Related guides

• How can I create product explosion shots using AI?
• How can I create product photos with smoke effects using AI?
• How do I create dramatic product photography using AI?

All the heat—none of the hazard.