Short answer: Use Nightjar's editing feature. Upload your product photo and request "make this product levitate" or "create floating effect." The AI generates realistic shadows and lighting to make weightlessness appear natural.

Why levitation works for brands

Floating products suggest innovation and premium quality without saying a word. Tech companies, luxury brands, and cosmetics use this effect because it implies the product transcends ordinary limitations—perfect for positioning items as cutting-edge or transformative.

Traditional levitation photography requires invisible wires, complex rigging, and hours of post-production work. A single levitating shot can cost $3,000-$12,000.

Do it in Nightjar (step‑by‑step)

1. Open Studio → choose Edit Images.
2. Upload your product photo (clear background works best).
3. In Special requests, describe the effect:
   • "Make this product levitate elegantly"
   • "Create subtle floating effect with natural shadows"
   • "Add weightless positioning for premium feel"
4. Generate. Check that shadows and lighting look realistic.
5. Refine: "lower the floating height" or "add more dramatic shadow."

Style combinations that work

• Luxury/Premium: Minimal backgrounds, dramatic lighting, subtle float
• Campaign/Artistic: Creative angles, atmospheric effects, bold levitation
• Social/Colorful: Playful backgrounds, multiple floating elements
• Studio/Technical: Clean setup, precise positioning, professional shadows

Advanced techniques

Copy levitation styles: Upload a reference image and ask to "transfer the floating style from image 1 to this product."

Multiple products: "Make all three items levitate at different heights for dynamic composition."

Environmental integration: "Add gentle mist around the floating product" or "create particles that respond to the weightless object."

Troubleshooting

• Shadows look fake: "Make shadows more subtle and realistic"
• Too dramatic: "Reduce floating height for elegant subtlety"
• Doesn't match brand: "Create sophisticated levitation suitable for luxury positioning"

Related guides

• How do I create dramatic product photography using AI?
• How can I create product explosion shots using AI?
• What AI tool creates the most realistic product photography?

Defy gravity without the complexity—or the cost.