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Brand Consistency

How to create consistent product catalog images with the same background?

Published November 24, 2025

Quick Answer

To get perfect consistency, use Nightjar's "Product Placement" tool with a Master Scene. You upload one background image and place different products into it. This ensures every product has the exact same lighting, angle, and background.


The "Spatial Consistency" Problem

When you use AI to generate backgrounds, every image is slightly different. The table moves, the light shifts. This looks messy on your website.

To fix this, you need Spatial Consistency: The background must stay exactly the same, and only the product should change.

The "Master Scene" Workflow

1. Choose your "Master Background" Pick one background image. This could be:

  • A podium.
  • A marble counter.
  • A solid color.

2. Create Your First Product Image

  • Upload Product A.
  • Select "Product Placement".
  • Upload your master background.
  • Click "Place Product".

3. Create Subsequent Product Images For the next product:

  • Upload Product B (this replaces Product A).
  • Select "Product Placement".
  • Upload the same master background.
  • Click "Place Product".

4. Repeat for All Products Do this for every product. Because the background is the same, Nightjar will make the lighting and shadows match perfectly for every single item.

Screenshot of an image of a kitchen table on the left, and on the right, there is an image of the same kitchen table, but the jar in the first image has been replaced with a Starbucks cup, which looks as if it was part of the original image (perfect lighting, shadows)