Nightjar Logo
Style Consistency And Effects

How to add a smoke or mist effect to my product photos using AI?

Published December 1, 2025

5 min read

Quick Answer

Use Nightjar to add atmospheric smoke or mist. Nightjar generates volumetric smoke that interacts with your product's lighting, creating a moody, high-end look that is impossible to fake with 2D overlays.


Why smoke effects are harder than they seem

Real smoke is 3D.

  • Volume: It wraps around the product.
  • Transparency: You can see through thin parts, but not thick parts.
  • Light: It catches the light and glows.

Why Photoshop overlays fail

Pasting a "smoke.jpg" over your product looks like a cheap filter. It sits on top of the image. It doesn't curl around the bottle or fade into the background distance.

How Nightjar handles atmospheric effects

Nightjar simulates the atmosphere.

  1. Upload: Your product.
  2. Prompt: "Low hanging fog" or "Wisps of smoke."
  3. Result: The AI generates smoke in the scene. Some is in front, some behind. It catches the studio lights correctly.

Creating consistent atmospheric styles

If you find a mist effect you love, save it as a Style. You can then apply that exact same mood to every product in your collection, ensuring your entire catalog has a consistent, premium vibe.

Consistent and on brand AI photoshoots, optimized for conversion.

Nightjar