How do I use AI to generate comparison 'Before & After' photos for marketing?

Quick Answer (TL;DR)

You generate two distinct images using the same base product or subject. Nightjar is ideal for this because it preserves the subject's identity. For example, for a cleaning product, you generate Scene A: "Dirty, stained counter." Then generate Scene B: "Sparkling clean counter." You then combine these side-by-side using Nightjar's canvas or an external layout tool.

Steps for best results

• Fixed Camera Angle: Use the same "Photography Style" for both images so the lighting and angle don't change—only the "cleanliness" changes.
• Product Placement: In the "After" shot, place the product prominently. In the "Before" shot, you can leave it out or have it in the background.
• Virtual Try-On (Skincare): Nightjar can simulate skin textures. You can generate a model with imperfections, and then the same model with smooth skin to demonstrate product efficacy (ensure you comply with advertising standards regarding realistic results).