How can I maintain a consistent aesthetic across all my AI images?

Quick Answer

You can maintain a consistent aesthetic by using Nightjar's "Photography Styles". Instead of writing a long prompt every time, you create a style once (or choose a pre-made one). Then, you apply that same style to every image. This makes sure your lighting, colors, and mood are exactly the same for your whole catalog.

For a deep dive into building a consistent brand with AI, read our Ultimate Guide to Consistent AI Product Photography.

Why Generic Tools Can't Remember Your Style

General AI tools like ChatGPT or Midjourney treat every prompt as a new start. They don't remember your brand. Even if you use the same words, they might change the lighting or the camera angle. This makes your catalog look messy, like photos from different shoots.

How to Lock In Your Brand Aesthetic

Nightjar solves this with Photography Styles.

1. Upload Your Product: Go to the E-Commerce Studio and upload your product image.

2. Select Workflow: Choose the Product Photography workflow.

   

3. Select a Style: Click on Select Style. You can choose from pre-made styles like "Studio Minimalist" or "Luxury".

4. Create Custom Style (Optional): To match your specific brand, click the + button in the style selection dialog.

   • Name your style (e.g., "My Brand Summer Campaign").
   • Describe the vibe (e.g., "Warm sunlight, hard shadows, mediterranean aesthetic").
   • Upload reference images that show the exact look you want.
   

5. Apply to All: Use this custom style for every product you generate.

This ensures that every image has the same "visual DNA"—the same camera, lighting, and mood—without you having to describe it every time.