How can I create fashion lookbooks without hiring models?
Short answer: Use Nightjar's Fashion Try-On feature. Upload your flat garment photos and the AI generates professional model photography with diverse, realistic models. Create complete lookbooks in under an hour.
Do it in Nightjar (step‑by‑step)
- Open Studio → choose
Fashion Try-On
. - Upload your garment photo (flat lay or on hanger works fine).
- In Special requests, specify model details:
- "25-year-old Asian model with long wavy hair"
- "Mid-30s professional Black woman, confident pose"
- "Plus-size Latina model, natural makeup, lifestyle setting"
- Select your style:
- Editorial/Magazine: Vogue-style for high-fashion lookbooks
- E-commerce Listing: Clean catalog shots
- Lifestyle: Real-world settings and poses
- Luxury/Premium: Sophisticated, minimalist aesthetics
- Generate multiple variations per garment.
- Refine: "more confident pose," "darker hair," "urban background."
Style combinations for different brands
- Luxury fashion:
Editorial/Magazine
orLuxury/Premium
for sophisticated positioning - Contemporary brands:
E-commerce Listing
for clean, professional catalog shots - Streetwear:
Social Media
style with urban, edgy vibes - Activewear:
Lifestyle
showing movement and real-world wear
Creating cohesive lookbooks
Consistent model: Use identical model specifications across multiple garments for brand cohesion.
Seasonal storytelling: "Spring outdoor setting with bright lighting" or "Cozy fall indoor environment."
Size inclusivity: Generate the same outfit on different body types to represent your customer base.
Collection narrative: Show pieces together that tell a story about your brand and lifestyle.
Advanced techniques
Diverse representation: Create authentic ethnic diversity with specific requests for different backgrounds.
Age range variety: "Early 20s," "mid-30s," or "mature 40s model" for broader appeal.
Mood progression: Start with energetic shots, transition to intimate or sophisticated imagery.
Environmental storytelling: "Urban rooftop," "minimalist studio," or "natural outdoor setting."
Cost comparison
Traditional lookbook shoot: $1,800-$5,900 per session (model, photographer, styling, location)
Nightjar Fashion Try-On: $35/month for unlimited generations and refinements
Troubleshooting
- Model doesn't fit brand: "More sophisticated styling" or "younger, edgier aesthetic"
- Garment fit issues: "Adjust fabric draping" or "natural garment movement"
- Inconsistent quality: "Maintain professional photography standards across all shots"
Related guides
- How can I test how my clothing looks on different body types?
- How can I create fashion campaign images using AI?
- How do I create fashion photos with different ethnicities?
Professional lookbooks—without the model casting or expensive shoots.