Can I use AI to make a model look at the camera if they are looking away?

Quick Answer

Yes, this is a standard "In-painting" or "Generative Edit" task. You do not need to reshoot. Inside Nightjar, you can simply highlight the model's face and type "Make the model look at the camera." The AI reconstructs the eyes and iris direction while matching the lighting and skin texture of the original photo.

Why this matters for Conversion

Eye contact in e-commerce photography establishes trust and engagement. A model looking away is often "editorial," but a model looking at the user is "commercial."

Methods to Fix Eye Gaze

1. The Photoshop Way (Neural Filters)

• Requires a Creative Cloud subscription.
• Often results in "dead eyes" or blurring if the angle is too extreme.
• Manual masking required.

2. The Nightjar Way (Natural Language)

• No brushing: You talk to the editor.
• Context Aware: The AI understands the light source. If the light is coming from the left, the reflection in the new eyes will match.
• Preservation: It changes only the gaze, not the model's identity or the makeup.

Beyond Gaze Correction

Since you are already editing the face, you can simultaneously fix other common issues without Photoshop:

• "Remove stray hairs."
• "Soften the shadows on the neck."
• "Make the expression more cheerful."