Can I use AI to make a model look at the camera if they are looking away?

Quick Answer

Yes. In Nightjar, open the Edit tab, drop the photo onto the board, and type "make her look at the camera." The editor reconstructs the eyes and iris direction while helping preserve the lighting, skin texture, and identity of the original image. No reshoot, no manual masking.

Why eye contact matters

Eye contact in ecommerce photography establishes trust and engagement. A model looking away often reads as editorial; a model looking at the viewer reads as commercial.

Methods to fix eye gaze

1. Photoshop Neural Filters

• Requires a Creative Cloud subscription.
• Often results in flat eyes or blurring when the angle is extreme.
• Manual masking required.

2. Plain-English editing in Nightjar

Nightjar's Edit tab is a multi-image, plain-English editing surface: you add an image to the board, describe the change, and the AI applies it without brushes or masks.

• No brushing. You describe the change in the prompt.
• Context aware: the editor reads the existing light source so the catchlights and iris reflections are designed to match.
• Localized: it changes only the gaze, not the model's identity, hair, or makeup.

Beyond gaze correction

Since you are already editing the face, you can chain other small fixes in the same edit without Photoshop:

• "Remove stray hairs."
• "Soften the shadows on the neck."
• "Make the expression more cheerful."

For a different framing or aspect ratio, insert the inline /ratio control alongside the gaze instruction (the Reframe shortcut adds it for you). If you want a fresh shot rather than an edit, Nightjar separates pose, framing, and angle into a reusable ingredient called a Composition, so you can pick a forward-facing pose in the Create tab. To turn one strong source image into four cohesive variants, including alternate gazes and angles that still feel like one shoot, use the Photoshoot workflow.