Can I replace a product in an existing lifestyle photo with a new version using AI?

Quick Answer

Yes, you can place a new product into an existing lifestyle photo using Nightjar's Product Placement tool. This is the fastest way to update your marketing when you have new packaging or a new flavor, without hiring models or renting a studio.

---

Use Case: Keeping the "Hero Shot"

Imagine you have a perfect lifestyle shot from last year—great lighting, perfect model—but you need to show a new product or updated packaging. With Nightjar, you can put your new product into that existing scene. The AI will blend it with realistic lighting and shadows to match the original photo perfectly.

How to place a new product into an existing lifestyle photo

1. Upload your New Product Image Upload the image of your new product or packaging.

2. Select Product Placement Workflow Click on "Product Placement" in the options.

3. Upload your Existing Lifestyle Photo Upload your lifestyle photo as the "Scene or Background Image". This is where your new product will go.

4. Add Instructions for Placement (Recommended) Tell Nightjar where to put the product. For example:

• "Place the product in the model's hand, replacing the old one"
• "Position the new product on the table where the old product was"
• "Place the product in the center"

These instructions help Nightjar know exactly where to put your new product.

5. Configure Settings

• Aspect Ratio: Match the size of your original photo for the best results.
• Output Format: Choose JPEG or PNG.

6. Generate Click "Place Product". Nightjar will:

• Analyze the lighting of your lifestyle photo.
• Place your new product with realistic shadows.
• Blend it seamlessly to match the photo's style.
• Keep the model and background exactly the same.