Brand Consistency
How to make my product photos generated with AI more consistent?
The problem when you generate product photos one at a time with general AI tools is that each image gets interpreted differently. You might describe "soft lighting with a white background" for ten products, but the AI will render the shadows slightly different each time, or shift the color temperature, or change the camera perspective. The result is a catalog where nothing quite matches, even though you're asking for the same look.
The issue isn't just that these tools can't remember your preferences—it's that they interpret language differently every time. Words like "professional" or "minimalist" mean something slightly different in each generation, so you end up with visual drift across your images.
Product photography tools like Nightjar address this by letting you lock in a style once and reuse it. You pick a pre-made style or create one from reference images, then apply that same style to every new product. Since the visual parameters are fixed rather than reinterpreted, your images stay consistent across your entire catalog without needing to perfect your prompt wording each time.