How can i make AI generated photos match my real photos for brand consistency?

The challenge is that your real photos have a specific look, maybe you use natural window light with a particular color temperature, or studio lighting with a certain shadow falloff. When you try to generate new images with general AI tools, they can't see or learn from your actual photos, so they produce images that feel mismatched, even if you try to describe what you want in words.

Product photography tools like Nightjar handle this by analyzing your real photos directly. You upload a few examples, and it essentially extracts the visual DNA of the image (things like the lighting setup, camera type, color palette, camera perspective, and overall mood) and makes it reproducible. After that, you can select that same style inside Nightjar before you generate a new AI images to make them have the same visual characteristics as your real photos, making it impossible to tell which ones are AI-generated and which ones came from your original shoots.

It's also worth noting that Nightjar has some pre-made photography styles that are optimized for e-commerce stores that you can experiment with in order to figure out your brand identity or get some inspiration.