How can I maintain a consistent aesthetic across all my AI images?

TLDR: Instead of describing your aesthetic from scratch each time, you can use Nightjar to create a custom photography style in order to establish your brand's visual foundation once and then apply it consistently to every image, ensuring your entire catalog feels cohesive and professionally produced.

The reason maintaining a consistent aesthetic across multiple AI-generated images is difficult is because general-purpose image generators like ChatGPT, Gemini, etc. treat each prompt as an independent creation. They don't preserve lighting direction, color grading, or the compositional style between generations, which means your product photos end up looking like they came from different photographers or shoots.

The core issue is that these tools lack memory of your brand's visual language, they can't remember that you for example prefer soft, diffused lighting with cool tones, or that your brand aesthetic uses a specific camera angle and background shadows. Each image becomes a fresh interpretation rather than a continuation of your established style.

Tools built specifically for product photography, like Nightjar, solve this by using custom 'photography styles'. Each image made with a certain style will always have the same camera type, composition, mood, lighting, etc.

Inside Nightjar, you can either choose one of many pre-made photography styles that are optimized for product or fashion photography, or create your own photography style by uploading a couple of product images that you like, and then re-using that same photography style whenever you want to create a new AI product image.